Archives
The value of the Web 2.0
Dion Hinchcliffe's Web 2.0 Blog about the value which the Web 2.0 provides today:
- Leveraging The Long Tail.
- Small Pieces, Loosely Joined. Monolithism is dead...
- Self-Service and Participation.
- Radical Decentralization.
- Emergent Behavior.
Sun's Schwartz open about to much openness
This I haven't seen before, I think. Sun employees have leaked information about new products and Sun exec Jonathan Schwartz uses his blog to ask them not to. Considering how important the concept of "openness" is to corporate blogging, he could potentially damage his own reputation but he doesn't. He makes it perfectly clear that also a transparent company can have, and should have, confidential information. His two concluding sentences is a good summary of corporate transparency as such:
I'm not asking anyone to be silent about our news, or to contain their enthusiasm (I certainly can't), just sensible when sharing unannounced company information. Let's introduce ourselves to the world on our terms, not someone else's.
Blogging worries European Parliament
How sad. When the European Parliament discusses blogging, they approach it like this:
Major concerns were the accountability of "bloggers" and the protection of privacy - or rather the lack of both.Now, some speakers (mainly journalists) also could see the benefits. Or, well, sort of...
Nevertheless, it was generally felt that weblogs could be a useful complement to traditional journalism, as they allowed journalists, or others for that matter, to write about issues which would otherwise never be published, provided that a weblog is used intelligently.Intelligently? Maybe it's just me, but that choice of word is offending. It may not say it directly but it sure indicates that public writing is an activity for some kind of intelligent class, and that others should stay out of it.
I wonder if I'm intelligent? Can I continue writing or will a mob of EP members/intelligent journalists chase me down a dark alley some day...?
Link via Erik.
BusinessWeek starts MBA blog community
BusinessWeek has started a "...blog portal that is fully integrated with the magazine's front-end website presence and backend customer management and content management systems. The initial deployment of the blogging community is to help prospective students connect with current students, current students to connect with one another, and prospective graduates to connect with alumni." This according to a press release Stefan of 21publish sent me.
Interesting concept, I think. MBA students - former or present - is a group that could generate ad revenue, if that's BusinessWeek's goal, but more importantly they're probably defined as one of BusinessWeek's core audiences. Good ol' community building, but with blogs.
Pod-articles from Swedish magazine
An interesting idea: Swedish science magazine Forskning & Framsteg has started to publish audio versions of their articles as podcasts (rss). "Pod-articles" they call it and it's basically someone reading the article.
Time to take your blog writing beyond blogs
Creating Passionate Users reminded me about something I've come to think more and more of. The blog writing style shouldn't be limited to blogs. We need the personal touch in all corporate communications.
In a way, I believe blogging can be a catalyst in that necessary change (necessary for success, that is). Even if an organization doesn't blog a lot of people are starting to read blogs. And all of us are influenced as writers by what we read.
Wouldnt it be great if one of the major results of the blog breakthrough was better written corporate web sites or news letters? I think we're heading in that direction.
Secure RSS feeds
I won't even pretend that I understand all the technical details of this, but a company has obviously modified the RSS/XML concept to make it a more secure form of content delivery. So what, you might think, but this example gives an idea of the possibilities that open up: "...customers might like to get notification from his credit card company when a transaction has cleared."
I work with a lot of large organizations and there's been a major shift the last two or three years. Security never used to be a discussion that interested Communication Directors or Web Editors (the people I talk to). Now, security is one of the basic questions. And that's why secure RSS use is a major step for RSS adaptation. If it's the solution above or another one, I don't know.
Via b-spirit
Knock, Knock - free knowledge
Seth Godin today published a free e-book, KnockKnock. Well worth a read.
"It's a short take on how to use the new online marketing tools to make any website work more effectively."
I'm back... Well, not really
I promised to be back during August. Missed it with one day... The thing is, though, that I'm not really back. For quite some time I have written two blogs, this one and my own corporate blog Wackås Webb. I put most of my efforts into this one, and kind of neglected the Swedish one.
I'm not sure that was clever. I have 80 % of my business in Sweden for example. So I have decided to turn things around. I'm focusing on my other blog which means that updates here will become bi-weekly at best.
I have on the other hand redesigned CorporateBlogging.Info totally and integrated a number of my del.icio.us-feeds on the home page. There you'll see daily link updates with no extra work load for me. I love these new tools.
In short: If you're subscribing to my feed, no need to unsubscribe. Things will come. I just won't add to your information overflow as much as I used to :-)