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Fired For Blogging
Troutgirl (Joyce Park): "So I was terminated from Friendster today. The reason given was blogging."
It's not the first example. But, as Ross at Many 2 Many says, this time it's Friendster, a social networking company.
I don't know the background, and haven't heard both sides, so I don't know what to think about this. Just noting, though, that corporate hierarchies are strong - often much stronger than executives ever would agree to in public.
Culture, Information And Media Seminars
For the theoretically minded of you: HUMlab has a large list of archived streamed seminars on subjects relating to humanities, cultural studies and modern information and media technology. Many are in Swedish, but you'll find seminars like these in English:
Link via Emerging Communications.
Marketers Should Consider RSS
Pheedo lists Seven Reasons to Switch from EMail Marketing to RSS Advertising. The issues an e-mail marketer must deal with are:
1. Sender ID
2. CAN SPAM ACT
3. Blacklists
4. Known Sender
5. Email Filters
6. Bonded Sender Program
7. Cost of Sending Email
Pheedo's conclusion: "These are seven strong reasons for any marketer to at least consider testing RSS advertising". I guess they're right, at least in the long run. The question is of course if RSS today reaches many enough (see my previous post)?
Blog Posts To E-mail, Desktop Or Cell
MesageCast claims to offer "an entirely new -- and better -- way to sign up readers and keep them informed". My first reaction was the usual - ok, one more service trying to monetize from blogs without really adding something new. But I'm not sure. This one, LiveMessage, "automatically alert readers to new blog posts via desktop alert, cell, or email" and that's where I think it becomes interesting for corporate blogs.
RSS and news readers aren't that common yet. My own corporate blog needs e-mail subscriptions, since the people I want to reach not necessarily read blogs the RSS way yet. I think this goes for all corporate blogs, except maybe the ones from high-tech companies. The most used alternative(?) is BlogLet, but that service is just not working good enough, to my experience.
Could one disadvantage of LiveMessage be that it is "based on the Microsoft Alerts network"? Apparently LiveMessage's first week has been a success, but I don't have time testing it the coming week. Would be interesting to hear what the ups and downs of this service are.
PR Is Alive And Well
Yesterday the post PR is dead and blogging killed it got a lot of attention (it's a good title). I was going to write a piece on why this is wrong, but Tom Murphy of PR Opinions formulates the same concern very nicely: ""Blogs are simply a tool. That's it folks. A tool. That's not to say that blogs are not important. They are. Blogs help to build conversations and promote new types of communication. This is all good. But to say blogs will kill, damage, hurt or blow rasberries at PR is just rubbish."
Tom is right. Those of you who has been around for a while know that for at least 10-15 years, probably longer, we have heard the same wish from PR and Marketing professionals: We must find a way to communicate more authentical. We must engage in a discussion with our customers. We must show a more human face.
Blogs, anyone...?
Blogging hasn't killed PR. Blogging is what PR has been waiting for.
Differences Between Message Boards and Weblogs
Common Craft via Micro Persuasion.
White Paper: Collaboration Software Clients
Ok, this is a bit more technical than I usually care to write about. But Shared Spaces' white paper on "Collaboration Software Clients: Email, IM, Presence, RSS & Collaborative Workspaces Should Be Integrated for Business Communication" is a good comparison between those collaboration tools. Could be useful to, for example, your internal discussion on how to use blogs and wikis in relation to existing tools.
Scoble's Corporate Weblog Manifesto
ChangeThis has published Robert Scoble's "The Corporate Weblog Manifesto".
Interesting, but keep in mind that Scoble is a Microsoft specific phenomenon. He attracts attention because everyone with a computer uses products he writes about (and because he is a good blog writer, of course).
I also think he is any PR Director's wet dream. He creates the image of being a bit revolutionary, trying to win corporate communication officials over. But in practice you will never see him write about anything bad for Microsoft that isn't common knowledge. He will link to competitors once they are so well-known that one more link wont change anything. In summary, Microsoft Corporate Communications probably wakes up every morning hoping he is still out there doing their branding job.
Update: A friend thought I sounded extremely critical towards Scoble, and wondered why. I'm not critical, actually, towards him. He's a splendid business blogger doing a great job for his employer. And he seems nice too, even if I've never met him. I just think that many comments about his blog indicates a rather naive view, and that's what got me thinking (see above).
No More CEOs - A Tour To Small Business Bloggers
A lot of discussion on CEO or executives blogs right now, I think. It's very well illustrated by the focus on the CEOBlogsList which many, including me, has pointed to.
But exactly how exciting are those blogs, really? Some are of course, no argument there. But take a look at for example Jonathan Schwartz's blog. Is there anything which he shouldn't have said in an interview or as a conference speaker? I don't think so, and in that I include the the post that supposedly got the market interested.
And that's what we can expect from executives blogs. We will now and then hear that "this is not controlled by the PR folks" but remember that these guys are the PR folks' bosses. Whatever it is that the PR departement is believed to be doing to business bloggers, they're doing it because the executives tell them to.
I don't want to sound all too negative. CEO blogs could be effective corporate communications. But I felt like having a reminder about what business blogging in a smaller perspective can be like. Here's parts of my tour to small business bloggers in Europe.
Conclusion? None. Just establishing the fact that business blogging is a lot more than CEO blogs, which we knew, and that not-so-hyped bloggers often create more compelling content. Which we knew...?
Perplexing Problem? Borrow Some Brains
More is better than less when it comes to brain power, Harvard Management Communication Letter declares. There are of course many ways to find and use that brain power in a team - and thereby avioding suboptimal solutions and bad choices - but I would say that knowledge and collaboration blogs(?) could be one very powerful alternative.
From the article:
Link via apcampbell.
Conversation On Business Blog Classification
My idea to classify business blogs into six different types generated some discussion and opinions. Since only a minority of bloggers use the TrackBack function of blogs, I thought I would point back to some of the most interesting responses and give you my comments. In a couple of weeks I will do some more work on the classification and make it a part of this site's static content.
One common reaction is that a classification must be more scientific to be useful (see comments), or that it should be based on some generally accepted model. I agree that both of these ideas would make the classification more credible. As a pragmatic man, though, I still believe that the end result would be in the neighborhood of my suggestion since it covers the communications needs of most organizations.
Methodological discussions are always exciting. And they of course underline a mutual belief that a classification could be helpful. Not everyone agrees - but the notion that structure kills creativity is just as wrong as it is old. It's like saying the web was better 1995 than today. In some respects maybe it was, but certainly not for businesses.
Of the more concrete suggestions to improve the classification, a very interesting one is to use one more dimension: Assertive/Reflexive.
Otherwise, many have pointed to the External/Internal dimension of the classification as it's main merit (see e.g. Ross Mayfield's Weblog). I think so to. A bit surprising maybe that this obvious dimension hasn't attracted more attention in the blog discussion. But we recognize this from corporate communications in general, don't you think?. Even if all of us know that there's just as much money to make from successful internal communications, external communications are almost always more discussed.
CEOBlogsList - Executives To Study
Want to show your boss what it looks like when his peers are blogging? Take a look att The New PR Wiki's CEOBlogsList.
There is not that many blogs listed yet, and it is a problem that most of them represent media/software/technology companies (other types of organizations will have a difficulty relating to them) - but it is a wiki so you can add better examples yourself.
Blogging Earns Business Students Course Credits
This can't be usual. But it's a very, very good idea.
Sandy Kristin Piderit, assistant professor of organizational behavior at the Weatherhead School of Management at CWRU in Cleveland, writes: "I offer my students the opportunity to maintain a livejournal and earn course credit. I do this because I believe it encourages reflective thinking, synthesis, and integration, and feedback from my past students suggests that my belief is valid. I also do this because I believe that businesses will want employers with blogging skills in the future..."
Link via Greedy Girl.
German Corporate Blogs
I keep trying to find european corporate blogs. Two more German companies are now on the list. Berlecon's Analysten-Weblog gives their analysts a possibility to comment on news related to the industry segments they cover.
Meipor's blog is brand new - and the first post is interesting since they state their goals and purposes clearly. The goals? Have fun, replace a newsletter, recieve feedback, give customers good offers and more.
Update: One more - A CRM blog from Wice.
Breakfast Seminar: Blogging Basics For Businesses (Malmö, Sweden)
I'll be speaking at a breakfast seminar in Malmö, Sweden, September 2. It's just 90 minutes so it's certainly not worth traveling to, but if you're in the neighborhood you're very welcome. The subject is "Blogs as a tool for professional communicators".
Send me an e-mail if you'd like to come. It's free.
Yes Or No To Blog Ghostwriting?
According to Amy Gahran ghostwriting and blogs is not a good combination. I think she's right, in most cases. If the designated blogger for some reason can't blog there are many ways to solve the problem. But I do think that ghostwriting could be one way. If nothing else, it's to early in the corporate blog development to rule that option out.
To Turn Your Blog Over To A New Blogger
Update August 31 - Example: Rebecca at the Monster Blog is passing the torch.
A traditional - personal - blog is extremely closely connected to the individual blogger. If the blogger quits, the blog dies. But for many corporate blogs the day will come when the blogger wants to sign off, but where the organization can identify important business motives for the blog to live on.
And since also corporate blogs should be personal to some degree this is a tough challenge.
In time, there will be many examples and experiences to learn from. I wish I could say that I've tried and succeeded. I can't. I've tried and failed. Not totally, but to the extent where readers later told me "Well, it's still good but, I don't know, it's not the same anymore..." and things like that.
The main problem I realized was the risk of underestimating the blogger's level of expertise.
Blogging is learning. If you closely, on a daily basis, keep up with a subject you learn more than you think. What you publish represents just a small portion of your knowledge. Just think of all the stuff you read and choose not to publish or discuss, think of your contacts with readers. Even if your successor memorizes your corporate blog down to the last comma, he or she is way behind you.
This will result in a different focus. Where many blogs over time become more and more qualified, a change of blogger could mean a step back. Where you would have thrown yourself into a detailed discussion on the latest development, your successor may be more inclined to link to a nice overview on the blog's subject (a bit exaggerated, perhaps).
Of course, this doesn't have to be bad. Now and then I notice bloggers that share the journalistic "seen all, heard all, already written, not impressed"-attitude. If you're like that maybe your readers applauds the change...
Any other experinces to learn from?
Sales People And Blogs
Radiant Digital lists the top 10 reasons you need a sales blog (via Business Blogs for Business Applications).
Two points are specifically related to sales:
6. Online Proposals - The web is your platform to create your proposal. Wouldn't your client prefer to login and view your proposal rather than thumbing through pages?
7. Cross-selling opportunities - Invariably, your client will ask, "How did you create this?".
I can agree to #7, but not #6. I sure wouldn't build any barriers - in this case, a login procedure - for my customers. I'll be happy to carve the proposal in stone as long as it's easy to read (pdf works fine for me...).
But Radiant Digital also writes this, which is interesting: "One of the toughest groups to win over when deploying technology has always been the sales force. Let's face it, sales folks are cut from a different mold and everyone has their own 'modus operandi.'"
He's right. Sales people aren't that easily impressed with technology. But that's not a bad thing. That's why we need them in every business development project (including communications, blogs). With the sales department you always have to answer the question "Where's the money?". If you can't show how an investment will pay off, you wont persuade them. Speaking for myself and a lot of professional communicators I've met and worked with - that's the best thing that can happen to us.
A Successful Blog
D. Keith Robinson at Asterisk* discusses what makes a successful blog and what a successful blog makes, that is what they can bring you, as a follow up.
Both posts are worth reading, but I really recommend the follow up. Good summary of blogging advantages.
And while you're over there anyway, take a look at his semi-official link exchange policy. I think he speaks for a lot of bloggers in that.
No Olympic Branding Blogs
I just had an overdose of Flash. I went through the web sites of the TOP V Sponsors of the Athens Olympic Games.
I figured that an olympic game which you invest a lot of money in would be a perfect opportunity to blog. The sponsors are, after all, in a city where everyone's interest is focused for two weeks and they have access to places and people most of us don't see or meet. If they have a story to tell, this should be the perfect time.
But instead they've hired Flash designers. The only thing that remotely resembles a (photo)blog is Kodak's Olympic picture of the day.
I guess I'm not surprised. I mean, we're not talking about the world's most innovative companies here (VISA, Coca-Cola, McDonald's...). But just because of that, think of the impact an olympic sponsor blog could have.
So, will we see any blogs at all from Athens? Certainly media blogs. NevOn reports about one example, BBC's Stuart Hughes, which looks promising. NevOn also has an interesting story on athlete's blogging, where it seems like some countries actually have banned it.
Six Types Of Business Blogs - A Classification
Corporate (or Business, Organizational) blogs can be classified into six different categories. Each category shares common characteristics and the blog content can be expected to differ between the categories. Furthermore, there's differences in terms of target groups and purposes.
Even if we also see hybrid forms where blogs are examples of more than one category, an organization that professionally incorporates blogging into its communications strategy will likely prioritize one purpose (for each blog).
At least, that's what I think and suggests. A recent post and discussion got me going on this.
Why do we need a classification at all, you might ask. One situation I have in mind is when a corporate communications manager seriously wants to investigate the potential benefits of blogging. Doing that, she could stumble upon so hugely different blogs that nothing would make any sense. But with the help of a filter of some kind - a classification - research and discussion would be much easier. It would also make it less confusing to talk about "blogs" on a general level.
So, this is my idea. Opinions appreciated!
Sales blogs - external
Relationship blogs - external
Branding blogs - external
Knowledge blogs - internal
Collaboration blogs - internal
(There's only a fine line - if any - between this blog category and business wiki's. You could also see for example Relationship Blogs change into more wiki-like publications.)
Culture blogs - internal
For the record: I haven't gone crazy. I don't believe we ever will find a classification that all bloggers feel comfortable with. Thankfully there's too many opinions and views for that. Still, the potential corporate blogger would rather have many classifications to lean on than none at all, I think.
Advocacy Groups Discover The Power Of Blogs
The Chronicle via Trevor Cook:
"Since the blog was added as the featured part of an overall site redesign a year ago, the number of hits on Earth Share's site has more than tripled. While the site generated slightly more than 3,000 hits per month before adding the blog, it now gets as many as 12,000 a month."
"...it has been only recently that advocacy groups have grasped the power offered by this still-evolving medium. And those advocacy groups that have started blogs are on the cutting edge, as most other charities do not maintain online journals."
To Update Or Not To Update Every Day
A Penny For... is asking (1) how often a blog must be updated and (2) what the factors that control the acceptable minimun are.
This blog is quite new so I thought I answer based on the first corporate blog I started.
Some background: I started the blog the summer of 2000 - and stopped publishing January this year (others at an former employee of mine is running the show now). As I've described before I was maybe overambitiously persistent. But it gave good results, more and more readers found it. For a year and a half or so I published 3-4 new posts per week, and I gave my visitors options to subscribe to an e-mail newsletter with the posts or syndicate the headlines to their sites (mostly intranets).
The weeks I didn't find time to post more than 1 or 2 new things, there was a visible downturn in contacts with readers and less courses ordered (which was the main income source the blog resulted in).
But - and this I found interesting - once the blog and I was established it didn't matter how often I published. At the end I actually didn't feel like publishing anymore, I had said what I could say on the subject. It could take 6 or 7 weeks between postings, but I still got new customers from the site. That was partly because it was more than a blog with good static content. But I think the most important factor was that the blog/site was established.
So, to answer Todd's questions,
1. What is the acceptable minimum for blogging frequency?
When you're establishing your blog - as much as you possibly can. Today there's much more alternatives to whatever blog you can think of, so no less than 5 days a week.
2. What are the factors that control what the acceptable minimum is?
It all comes down to how established you and your blog are. If you make it to the top of your business you don't have to worry that much about frequency. You know that you've reached the top when most relevant sites link to you, when magazines refer to you, when even competitors must qoute you to be credible, when it's more or less impossible to write or speak about your subject without relating to you.
From a business perspective that leaves us with another question: How long should you try to reach a position like that before giving up, saying "We won't make it, it's not worth the effort anymore". The answer is individual, depending on what you hope to gain by blogging. But if you're not willing to invest 12-18 months... why bother?
Corporate Transparency Is Good Business
Scobleizer writes about corporate transparency and he makes a few good points: People will give better feedback if they "know" the product team, involving customers in your business processes will give you customer evangelists and transparency brings about more moral businesses.
New Venture Trying To Make Money On Blogs
John Mudd, who I interviewed a while ago, has started Sensory media, that claims to be "the third venture to attempt to profit from its Web magazines" according to a press release. I don't really like the term "Web magazine" but that's another story. Also, I don't believe that there's just three publishers out here trying to make money on blog content. Nevertheless, I think the blogosphere needs more commercial development so good luck to John and his partners.
Expertise Defined - And Blogs Can Do Some Of The Job
What exactly does it take to become acknowledged as an expert? "A blog" is of course a much too simplistic answer - but it's not entirely wrong if we with blogging in mind interpret The National Speakers Association definition of expertise in The Expertise Imperative (pdf: see page 5-7).
The white paper it's a year or two old, but it's nevertheless striking how many of their points that directly relates to the potential of blogs. Some examples:
Link via Debbie Weil.
Bloggers Add Emotion
Dan Bricklin discusses event blogging at Blogger. His conclusions, based to a great deal on the DNC, are valid for business blogging as well, I think. What he says about traditional press could be said also about traditional corporate communications:
"You wonder how the traditional press would cover the Grand Canyon. You know what it's like before you get there, it hasn't changed much, but, oh my, is it emotional when you look out at it. There's no way bloggers could cover everything. But something is missing without them. Bloggers give you the feelings so they add an important element: emotion."
8 Conditions For Successful Corporate Bloggers
Heather's "Marketing at Microsoft" Blog - "These are the things I think you need to have in order to be a successful corporate blogger":
1. Your blogging activity has to be in support of some kind of goal.
2. Executive sponsorship.
3. Established guidelines.
4. A manager that trusts you not to say anything stupid.
5. A blogger that is committed to not only post regularly, but also to read other blogs, write comments, track links and respond to people that contact you.
6. A blogger that has something interesting to say.
7. Blogger with strong communications skills.
8. A PR department that doesn't vet everything you put out there.
PR Blogger - A New European Voice
I'm glad I remember some of the German I learned in school. Klaus Eck has started a so far very interesting blog, PR Blogger, with a focus not unlike this blog's. Today's post 7 Tipps für ein erfolgreiches Business Weblog seems to be one more example of Klaus' efforts to spread the knowledge about corporate blogging in Germany.
Good luck - if there's many enough of us out here something is bound to happen in Europe as well.
Blogs Using The Web Better Than Websites
John Cass over at PR Communications asks his readers this: Why do you prefer a blog to forums, corporate websites and help directories?
First of all I'm not sure a blog is preferred to a site in general, it could very well be a fine combination where the site has some advantages and the blog others. But I think John's got a point.
For years we've been trying hard to get people to read the content of our websites. I've been, to mention one example, teaching "Writing for the web" to organizations for four years now, more than 200 courses. And voila, the blog shows up and people just want to read. Without us as publishers necessarily following the rules of writing and editing...
Of all the distinctive features of blogs, I think Personality and Voice are the most important to understand this. The Web is a much more personal medium than a magazine or a television show. We create our reading experience ourselves. We're not passive recipients. Each web session is unique, if you take into account exactly what and when we choose to click, read, download, interact.
This is not something we consciously are aware of every time we surf the net. But it affects what we expect and like, I believe. I'm a person on the Web. I want to be treated as a person, a real person, not just a user, visitor, reader, viewer (which, on the other hand, is perfectly ok when I watch the television news). As a person I want to interact with other persons not with anonymous customer services or infomasters. A corporate website can of course give me this without blogging, but blogs are offering organizations a shortcut - perhaps a way to avoid the hierarchy in the nowadays formalized web publishing process - to become more personal.
Blogs makes it easier for organizations to use the Web's nature.
Executive Blog Affects The Market
Jonathan Schwartz's remark "Me, I'd keep a close eye on the Novell/SuSe conversation. If IBM acquires them, the community outrage and customer disaffection is going to be epic... but where else does IBM go?" is the talk of the day. BW Online has a good sum up of the story. See also PR Opinions, Active Voice.
Archaeological Findings Updated In Blogs
The National Heritage Board is the central Swedish authority for matters concerning the cultural environment and the cultural heritage. It's probably one of the oldest institutions in Sweden, established in 1630. Archaeological investigations and information about the cultural heritage and its management are two of the Board's responsibilities.
Sounds like a perfect combination for blogging - and that's also what they're doing.
All of the investigations have a web site and a "log" [Example, Swedish only]. There's no feed, but otherwise we find the characteristics of blogs. It's interesting, sometimes even exciting, to read. They write about what they've found, theories about the investigation site etc. But you're not only updated on project developments, you get a sense of the joy an archaeologist can feel when finding a ditch that maybe marks the border of a medieval town.
A good example of organizational blogs.
Web Content Guru Gerry McGovern On Blogging
Organizations are not democracies. [...] Contrary to what some might think, the average customer likes that the organization they are about to purchase a product from is at least somewhat coherent. /Gerry McGovern
If anyone in the world today deserves to be called a "web content guru" it's Gerry McGovern. He's the author of Content Critical, he constantly travels the world to speak at seminars and conferences, and weekly he publishes the New Thinking newsletter to some 8.000 subscribers.
So far he's never written about blogs. Because of this I was excited to read his first article on the subject - the fact is that he will influence a lot more people than most, maybe all, PR bloggers do. And his readers are the people who will be key persons in any decision of their organizations on blogging.
The article below will appear in New Thinking in a month or so, according to Gerry, but you can read it here right now. Gerry and I have cooperated on some projects and I'm glad he wants to "pre-publish" the article here.
Blogs and blogging: advantages and disadvantages
By Gerry McGovern
Isn't it interesting that some of the most significant 'revolutions' of the last twenty years have all had to do with writing? How retro is that? First we had email, then webpages, then mobile phone texting, and now blogs. All this reflects a trend whereby the world is becoming more formal in how it communicates. Instead of body language and endless conversations, communication has shifted towards words on a screen.
Bloggers are people with attitude. They say there's a book inside everybody. Well, the Web and blogs have let the book out! There has literally been an explosion of opinion. Traditionally, public relations was about honing a silvery message that communicated exactly what the organization wanted us to hear. Now, we can hear all sorts of voices on the subject. It's true democracy at work.
The advantages of blogs from an organizational perspective include the following:
1. The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.
2. Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs.
3. Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
4. Blogs can be a positive way for getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
5. Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
The disadvantages of blogs are:
1. Most people don't have very much interesting to say, and/or are unable to write down their ideas in a compelling and clear manner.
2. I have often found that the people who have most time to write have least to say, and the people who have most to say don't have enough time to write it. Thus, the real expertise within the organization lays hidden, as you get drowned in trivia.
3. Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
4. Organizations are not democracies. The Web makes many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer likes that the organization they are about to purchase a product from is at least somewhat coherent.
There's money in words, real value, real worth. I'm not a blogger but I do have this newsletter and I can tell you that these 500 or so words that I publish every week have seen a major return on investment for me.
As an individual, I would highly recommend that you have some sort of publishing strategy, whether it be a blog, newsletter, writing articles for magazines, website or whatever. This is an age where you will build your professional reputation word by word. Start off by finding something people care about and that you care about.
Danish Curiousity On Corporate Blogging
This is thought-provoking. I've written a few posts on the tepid interest in Europe on corporate blogging. But my article on the subject is the most read article (see image below) at Kommunikationsforum - a Danish communications site.
Could it be that media, such as the important trade journals, don't get it? And that organizations are eager to learn more?
One-Click Searches Improves Blog Concept
One major part of blogging, and blog reading, is the feeling that everything's connected. You read one blog, that links to another, that links... and so on. You can always find more related information. Well, in Annica Tigers Blog (in Swedish only) I found one more way to improve this idea. It's just a small thing and quite obvious, even though I haven't seen much of it as a blog component: One-click searches.
Since almost all bloggers use some content management tool it's easy too insert some part of the content, e.g. the title, into a search link. I have added this to the footers of my posts.
Sure, everyone can search for themselves. But why not facilitate as much as possible for the visitors?
What's Happening In Korea?
I see a lot of Korean interest in this site. Much traffic from Korean users and many incoming links from Korean sites/blogs. I'm not totally surprised, broadband penetration has for example been high in Korea for quite a while. But as far as I remember I have never seen anything about blogging in Korea.
I'm curious!
What's happening in Korea? Is corporate blogging significant? Are there any large companies offering blogs (my statistics indicate that at least one giant Korean corporation have employees that wants to know more)?
If you know, please leave a comment here, drop me an e-mail or write a piece for your own or this blog.