Kryptonite: Bloggers' role exaggerated?
Kryptonite locks and the pen that opened them... If people have heard of one story related to blogs' influence on businesses, it's Kryptonite. But what really happened? Well, Dave Taylor interviews the company's PR Manager Donna Tocci to find out. He says up front that his "...bias is that the adverse effect of the blogosphere on corporations is much overblown..."
I certainly don't know if this is the true story. But Tocci's answers offer some perspective, especially to people that demand instant corporate response and action to whatever debate that's going on in the blogosphere. Speaking about why they didn't announce their exchange program faster, Tocci says: "Well, the Internet moves at real time but companies sometimes can't - not 'won't', but can't. If we'd announced what we wanted to do before we had the back end in place and couldn't back it up, that would have been the bigger PR nightmare, right?"