The pros and cons of author blogs
The Internet Writing Journal discusses the author's dilemma: To blog or not to blog. I can't really see the dilemma -- could there be a more obvious blogger than an author? -- but it's an interesting overview of blogging from an author's perspective nevertheless.
"...there are several considerations: the type of blog, what makes a great author blog, the pros and cons of blogging, the level of interactivity of the blog, and how blogging can energize your book publicity plan."If you're interested in authors that blog, take a look at the journal's list of "Best Author Blogs" too. Two (1,2) of my favorites are there, and let me also add the Detectivemarketing Blog. I've helped Stefan, the author, get started and he's really wild. If you want ideas you never would get anywhere else, his blog is the place for you. Wouldn't it for example be interesting to see Madonna dance in the streets of Hong Kong for 2 days non-stop...?