On our way from Attack to Acceptance
When I spoke about blogs 18 months ago I asked the audience "Have you heard the word blog?". Today I sometimes ask people "Are you so sick of the word that you never want to hear it again...?".
Actually very few has answered yes, but it seems as if there are a number of journalists out there that would have. Neville discusses two MSM blog stories, among them the infamous Forbes story, and in them he interprets a sign of the times.
"...we're now in the Stage 2 'attack' phase. That must indicate we've passed from Stage 1, the 'ignore/denial' phase, and on the way to Stage 3, the 'acceptance' phase.I think you're right Neville. The blog hype was perhaps necessary -- but it's just as necessary to get rid of it now, to let this tool find its place in professional communication. In that, the media attacks are a crucial step. Even if the "attackers" don't intend to they're giving the blog idea a very valuable help.