CEO blog drives traffic to online employee newsletter
The Intranet Blog quotes a case study about a CEO blog that "was a hit and very successful at driving traffic to the online employee newsletter".
"We noticed increased traffic to the online newsletter on the days that we ran the blog, and the week after our CEO returned we developed a poll for the intranet home page asking employees if they read the blog," says Kail. "The final numbers stated that 80 percent of employees who took the poll read the blog."With the risk of...
1. repeating myself
2. sounding too evangelistic
...I can't find any good reason for a CEO not to consider internal blogging, at least if the company is too big for her/him to meet all employees in person each week.
In the short run a CEO could of course be unable or uninterested in communicating that way (the social and participatory way, not necessarily blogs). In the long run such people won't become CEO's.