Blogs in customer loyalty programs
Hapag-Lloyd Express, a provider of low-cost flights that in 2004 carried 2.7 million passengers, are using blogs as part of their customer loyalty program. Perhaps they weren't the first in their business to realize this obvious blog use, I don't know, but it's a good idea nevertheless. At HLX Urlaubsblogs everyone that has booked a flight can publish photos and post to blogs. Travelling is experiencing, experiences are best shared and blogging is sharing. Travels and blogs are a perfect match.