Ad revenue from blogs analysed

Professor Starling Hunter has studied what the strongest predictors of the revenue earned by ads appearing on blogs are. The conclusions:

  1. the number of weekly page views (WPV) is a much stronger predictor of weekly ad revenue and price than are either the number of inbound links or the number of blogs providing those links

  2. the number of ads has a negative impact on ad price and a largely positive effect on ad revenue, and

  3. the political orientation of the blog matters: on average left-of-center blogs significantly out-earn their right-of-center counterparts.
Found via Steven Silvers who thinks that "advertising will force many stand-alone blogs to evolve upward into full-featured web sites, chock full of real-time dynamic content..."

Posted by Fredrik Wackå Monday, November 14, 2005
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