Europe's largest dairy company is blogging
Europe's largest dairy company, Arla Foods, this week became the first major Scandinavian company to start blogging externally. It's their Danish company (Arla is owned by 11,600 milk producers in Denmark and Sweden) that takes the lead.
Arla now has three different blogs, all in Danish. They want to tell us about nutrition and health, the life on a farm and what's happening "behind the scenes" in the organization. They do it to build long-term relationships, to show a more human face and how qualified they are (via).
Arla has met a lot of criticism in Denmark lately, accused of for example crushing small diary companies. It's brave -- but completely logical -- to start blogging in that situation. I hope they succeed. It could become an important step for blogging in the Scandinavian countries. Even a breakthrough.