A backlash soon to come?
Steven Baker thinks that a business blog backlash is nigh. I hope he's right. Less hype will mean that "bloggers" that doesn't really understand what it's all about jumps over to other things. Probably, in their cases, more effective things to spend time on.
With any luck a backlash could also open for what I believe is the next step of blogging, that is personal and participatory communications without the label "blog". Why should comments be limited to blogs on a corporate site? Why should personal reflections be limited to one part of the site? Why should we as bloggers limit ourselves to a rather fixed format when we instead could use our knowledge -- and it is a valuable skill -- to support market and internal communications in general?