Time to take your blog writing beyond blogs
Creating Passionate Users reminded me about something I've come to think more and more of. The blog writing style shouldn't be limited to blogs. We need the personal touch in all corporate communications.
In a way, I believe blogging can be a catalyst in that necessary change (necessary for success, that is). Even if an organization doesn't blog a lot of people are starting to read blogs. And all of us are influenced as writers by what we read.
Wouldnt it be great if one of the major results of the blog breakthrough was better written corporate web sites or news letters? I think we're heading in that direction.