Sun's Schwartz open about to much openness
This I haven't seen before, I think. Sun employees have leaked information about new products and Sun exec Jonathan Schwartz uses his blog to ask them not to. Considering how important the concept of "openness" is to corporate blogging, he could potentially damage his own reputation but he doesn't. He makes it perfectly clear that also a transparent company can have, and should have, confidential information. His two concluding sentences is a good summary of corporate transparency as such:
I'm not asking anyone to be silent about our news, or to contain their enthusiasm (I certainly can't), just sensible when sharing unannounced company information. Let's introduce ourselves to the world on our terms, not someone else's.