BusinessWeek starts MBA blog community
BusinessWeek has started a "...blog portal that is fully integrated with the magazine's front-end website presence and backend customer management and content management systems. The initial deployment of the blogging community is to help prospective students connect with current students, current students to connect with one another, and prospective graduates to connect with alumni." This according to a press release Stefan of 21publish sent me.
Interesting concept, I think. MBA students - former or present - is a group that could generate ad revenue, if that's BusinessWeek's goal, but more importantly they're probably defined as one of BusinessWeek's core audiences. Good ol' community building, but with blogs.