Writing press releases in the open
This is cool -- Ian Skerrett, Director of Marketing with the Eclipse Foundation, uses his blog to get feedback from the Eclipse community for press releases that'll be issued next Monday.
I can't see this approach being mass adopted by companies any time soon. But what a relief it would be.
Today's release writing processes where way to many managers usually are involved doesn't produce the best possible results. The main problem is not the number of views but the inability of the involved to understand the readers (that is, the journalists and the journalists' readers).
If we could kick two layers of managers out of the process and involve the journalists' readers... The result is kind of obvious, don't you think?
For the record: I'm not drunk. I know there are news that for different valid reasons must be kept secret until the official release. But check any large company's flow of releases and decide for yourself if that really includes all releases.
Hat tip to John.