Writing the codes on blogs
The San Francisco Chronicle today features an article about companies trying to "figure out what's OK, what's not in online realm".
In a bid to avoid legal and organizational problems, many companies have issued blogging guidelines. In essence, they tell employees to use common sense and abide by established rules about not divulging company secrets or violating federal securities disclosure rules.I'm interviewed -- as a result of the blogging policies comparison I did -- and many of the interviewed companies are the ones that do have policies. But I don't think the conclusion of the article is "beware of blogs". On the contrary:
"The blog-and-lose-your-job (scare) is vastly exaggerated," Phipps of Sun said. "If someone is dumb enough about blabbing about company secrets, it doesn't matter what medium you give them. They'll still blab about company secrets.'I'm glad the writer Benjamin decided to quote me on the paragraph below. I think this is an important aspect of how blogs can/might/will change corporate PR culture:
With a blog, a single employee, no matter where in the corporate hierarchy, can become an important person for some audiences or groups of customers [...] That could cause some uncertainty with top execs and the PR department. New people become visible. But for a good company with committed employees, this will be positive.Am I right?
Technorati tags: business blogging, corporate blogging, blogging policies