RSS makes internal blogs useful
Reflecting on my post about IBM's 3,600 internal blogs, Alex Barnett gives some insight into Microsoft's internal blogging. It seems as if it has been slow to take off, but "things have moved" in the last two years.
What makes the internal blogs really useful is RSS - it isn't like subscribing to an internal distribution email alias - the thoughts, links and comments become an archive of knowledge and conversations, captured in the blogs - filtered and distributed by the magic of RSS in a spam-free method. All potentially discoverable through search applications. Internal blogs can also an effective venting and ranting platform, pointing out the good and the bad of the internal workings of a business and the competition in a safe, behind-the-firewall, environment.Couldn't agree more.
Given their potential I'm quite sure internal blogs will soon become a default feature of the internal communication / KM landscape for businesses large and small.
Technorati tags: internal blogging, corporate blogging, intranet