Reboot7: Technology with heart
Some great perspectives as Reboot7 continues. Dina Mehta is talking right now, and as a background to her topic "Social tools for research and collaboration" she told us about her experiences during the South East Asia earthquake and tsunami last year. Social tools she says, based on how for example blogs was used, will become a natural extension of rapid adaptation to chaotic conditions.
But it's not the technology as such. It's the real voices speaking in real time -- what she calls "Technology with heart".
Dina stresses, as Jason Calcanis of Weblogs, Inc. did earlier, blogging as a societal movement. A way of life, even.
Blogging is not just a publishing format, they say. Not merely a tool. Jason actually talked about blogging as a "belief". A belief in the truth.
I'm not sure how much of this is relevant to corporate blogging. I'm pretty sure that we never will be allowed to start corporate blogs if we approach it with this perspective. But I'm equally sure that we have to understand it. Truth, transparency, openness are inseparable.
Thinking of it, I am sure that this is relevant to corporate blogging too. Otherwise a blog is just a technical tool.
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