Podcasting on the phone
Finally someone that understands audio as a communication tool: "Everyone I've ever talked to thinks podcasts should be shorter, except the creators" says Evan Williams.
He also thinks that podcasts should be delivered to a phone, not a mp3 player. This I did already 3 years ago for a client as a part of their internal communications. I can assure you that it's harder than you might think to get listeners. To pick up the phone, to call the number where we had published the mp3 file... We rarely reached more than 50 % of the workforce, even if the programmes only were 4-5 minutes long.
Still, I think it's a very good idea and I keep recommending it to clients. It's all about how important the content is to the target audience. We never succeeded with the kind of "nice to know"-information that are so common on intranet front pages. The times we really got listeners, we had "absolutely need to know"-information.