The future of Web sites in a world of RSS
This is a few days old, but relevant. Matt McAlister: "The day InfoWorld's top news RSS feed received more requests than our home page, I started thinking a frightening thought: RSS is doing to the Web today what the Web has been doing to print for the last several years. We have disintermediated our Web site by offering our news in an easier to access format...again."
This is not only a discussion for the media. It's the same frightening thought your average Communication Director thinks. Will I lose control? What happens to our messages when we no longer can control the presentation?
The answer to the first question is probably Yes. But that's only a problem if your communication needs you in total control to make sense.