Online Ad Agency Carat Makes Blog Entry
Carat Interactive will launch a new practice for clients interested in employing blogs as a marketing tool, according to MediaPost.
Among the Carat clients that will be given a three-part blogging "starter kit" we find TiVo and Pfizer. While TiVo seems logical and not very surprising, Pfizer could become a groundbreaker of GM dimensions.
Now, they will of course only be given the kit. They may not use it all, and they may stop using it before the actual "blogging yourself"-part. It's still interesting -- and I also find it noteworthy that Carat initiates this. They're not the first agency to offer a blog practice, but to my knowledge they're the first major agency involved in media planning and buying to do it.
Anyone ready to call blogs a mainstream marketing tool yet...? I'm not. But we're getting there. Fast.