The Personal Touch Not For Everyone
This is what we're saying and hearing most of the time: "Authenticity is fundamental... Blogs get pretty dull if you just blog your products. There has to be something personal." (Jonathan Schwartz, Sun, at MSNBC).
Refreshing, then, to find the opposite opinion -- even if I strongly disagree. Lene doesn't like reading EU Commissioner Margot Wallström's blog: "The way her website is structured gives the pretense of being a private, or non-institutional public figure, like an author or a musician. I don?t want to be that private with her. It feels like I am invading a private place, which was never meant for the public eye. Yet there it is, on the EU commissions website."
Via eBizBlog and Framtidstanken.