Now We're Waiting for Your Blog, Volvo
Volvo's marketing is impressive. They were one of the very first to make internet their primary channel in a campaign for a new car. Their movie "The Mystery of Dalaro" generated all the buzz a company can ask for. More recent Boldlygo.com has been appreciated -- and now they sponsor Autoblog's Podcast.
There's a lot of interesting ingredients here. A lot of Word of Mouth Marketing, for example.
But isn't it too technical, in a sense? Too cool, too much hype? Where's the authenticity and transparency? I want a blog from you, Volvo.