Blog ROI Made Easy

A VC: Buying and Selling at the Same Time:

"Blogging is transparency. And its a good thing. Because transparency equals trust and trust turns into opportunity. And opportunity turns into money."
And some thoughts on blogs' potential for individuals.
"We found his blog to be the single best diligence item in our process of hiring him. We called his colleagues and supervisors at GM. We called the people he'd worked with and for over the past five years. We met with him a bunch of times. We had a couple of our investors meet him. We invited him to our holiday party and had our wives meet him there. But we got more insight into him from his blog than anything else."
(Link via Henrik Torstensson)

Posted by Fredrik Wackå Monday, February 14, 2005
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