Germany: Blogs On Their Way To Media
Things are happening in and around the German blogosphere according to BlogInitiativeGermany.
It's the Jamba case that got it all going. Jan Schmidt writes a good summary of what happened, and draws conclusions valid not only in a German perspective.
Weblogs will increasingly find their place in the communication strategies of organizations. Some of them might use Weblogs as an additional channel for their internal and/or external communication, while others will monitor Blogs for mentions of their products or practices.
Due to processes of intra-media agenda setting, Weblogs and other mass media will get increasingly connected...
Exactly because blogging is not journalism, not private online-exhibitionism and not dysfunctional flaming of other peoples comments, understanding the dynamics of the blogosphere becomes a central task for communication practitioners and researchers alike.Thanks Klaus for the tip!