Blogs Are Not Social Enough?
Stuart Henshall is giving up traditional blogging. He says: "For the most part a blog is a static repository while the world is a living organism. I want to breath life into change. Thus I need to open source my approach to writing, sharing, and becoming part of a broader collective intelligence. You simply can't do that with blogs. Oh you can share editing privaledges and blogs are excellent at top down hierarchical communications. So blogs are blasted out into the blogosphere and if you are lucky you are swamped with links and trackbacks. Then posts age and they are forgotten."
I don't agree in all respects. For one thing, I think blogs are excellent as tools for top down communications - but also the other way around. But he does point to one important fact: Blogs aren't that social. It is difficult to track conversations, we are in fact publishing instead of collaborating and so on.
From a business perspective this is actually positive, in a way. Blogs aren't a tool that will change organizations totally. We must realize that they're just one more tool. They have some potentially powerful advantages and they will fit into the communications of most organizations. Neither more nor less.