The Value Of Business Blog Communities
Business blog communities (like blogs.sun.com) add value to the publishing organization. Not only as the sum of the individual blogs - the community is a value in itself. Niall Cook discusses this in more detail and it's an interesting thought.
I think the author is right. Practically speaking, though, 99,999.....% of all companies in the world still hasn't started their first blog, so the discussion may seem premature. But if we want to understand business blogging the distinction between individual business blogs and business blog communities is important.