NYT: Blogs Makes Perfect Sense For Marketing
The New York Times: "From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It's easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization -- an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.
'It's a dream come true,' says Bob Cargill, senior creative director for Yellowfin Direct Marketing. 'You can embed yourself smack-dab in the middle of your customers, form an ongoing relationship with them and hear exactly what they think of your brand.'"