Educating Your Subscribers...
Seven out of eight people believe they'll get more spam if they subscribe to an email newsletter. The question is: Should publishers look for a fix for this problem, or should they draw the conclusion that newsletters are a rapidly decreasing publishing form?
I vote for the last alternative. RSS is the obvious solution - and if more and more publisher starts using it, more and more subscribers will discover the benefits. There's a fine and in worst case expensive line between running ahead of the market or educating the market, that's true, but education is possible.