Free Corporate Blogging Primer

I have put together much of the basic content of this site to a Corporate Blogging Primer: The Beginners' Guide to Corporate Blogging (pdf).

Feel free to use it! Give your CEO or Marketing Director a copy, let the product developers get an idea why you constantly are trying to get them blogging...

I suspect that many of you who read this blog with some regularity will think the primer is too basic. But maybe it can help you create an understanding of blogs within your organizations. The fact is that most people still don't have a clue about "that blog thing".

Content

  • Corporate Blog - A Definition
  • The Nature of Blogs
  • Reasons for Corporate Blogging
  • Six Types of Corporate Blogs
  • Read Blogs
  • Publish Blogs
  • 14 Steps to Your Business Blog
  • What Corporate Bloggers Say

    I hope you find it useful.

    UPDATE: Proofreading is not my specialty... There were some minor mistakes in the document that now is corrected. Please let me know if you find anything more.

    Posted by Fredrik Wackå Monday, November 01, 2004
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