Blog. Don't Blag.
Paul Woodhouse gives you all the reasons you need (via Hans Henrik) to start a business blog. And he knows. His Tinbasher Blog is one of the best business blogs I have seen.
I read alot about metrics and ROI(return on investment) and I agree you can?t measure it scientifically. But let's be perfectly frank, you don't need to. I see hits going up, stickyness going up and, most importantly, enquiries going up, he writes.
I can confirm that he is right. I saw these stainless steel footballs in his blog and immediately showed it to my wife and kids. We're crazy for football, all of us... I made an enquiry - and what are the odds for that happening without the blog, considering that they run a small family owned firm based in the UK and I live in Sweden without in any way being someone they would market themselves too?