Turn The Blog Into A Part Of Your Web
Small Business Trends publishes weekly "PowerBlog Reviews" and they are mostly interesting to read. This week they highlight the Proposal Writing Blog. To be honest I think that the blog and site needs a re-design, but the review focus on the blog as an integral part of the blogger's overall web presence, but with a personality of its own. And that is important.
I have said it myself so many times, one example, that I want to point to someone else saying it. A corporate blog should be a part of the organization's web communication, not a complement. Individual employees or CXX's will find benefits in the traditional microsite blog, but for the organization as a whole that alternative is close to meaningless.