In Search Of Blog Results
Hans Henrik of public(MIND) is writing a master thesis on blogging, and in trying to picture what blogging is all about he is asking what all of us is asking: What do the blogs deliver in relation to corporate strategies (especially R&D, HR etc)?
Let Hans Henrik know if you have any detailed results to share - and copy the e-mail to me while you are at it :-)
My personal experiences of corporate blogs are focused on marketing and PR results. But there they do deliver. I made something like 1,500 Euros in November 2000 as the first direct result of the blog I had back then, a course I sold with my writings as the only statement of my qualifications. But that's another story - now let us help Hans Henrik write a thesis we all will enjoy reading.