Blogs Effective Word Of Mouth Marketing

I mostly write about the up's and down's of having your own company blog, so I thought I point to an article on how to use other peoples' blogs in marketing. It's sound advice on making your message "bloggable".

  • Make sure your product is good.
  • Apply your marketing mix with vigor.
  • Create a great campaign.
  • And don't forget unconventional channels.

    Posted by Fredrik Wackå Wednesday, October 13, 2004
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