Blogs And PR: The Basics
Philip Young, a senior lecturer in Public Relations at the University of Sunderland, has written an article about blogging for the Sept/Oct edition of the Institute of Public Relations magazine, Profile. The article may be too basic, but still a good summary of how blogs affects the PR business. If nothing else, it's interesting to read what the non-blogging majority of the business is learning about participatory communication.
But why, why, why publish the text in MS Word...?