Blogging Company Promotes Blogging To Its Customers
In the latest issue of SAP INFO - which is an online customer magazine - the world's largest inter-enterprise software company SAP tells its customers what corporate blogging is all about (through an interview with Martin Röll of Das E-business Weblog).
People within SAP are also blogging, managers as well as developers. But it is not a company with economic interests, as far as I know, in participatory communication tools. They are just using the tools - and obviously finding them interesting enough to highlight them in their own market communications.
I find this interesting. As I have said before, SAP could be one of the most important forerunners in corporate blogging just by doing it. Now they are promoting it, even if it is on a very basic level.