PR Is Alive And Well
Yesterday the post PR is dead and blogging killed it got a lot of attention (it's a good title). I was going to write a piece on why this is wrong, but Tom Murphy of PR Opinions formulates the same concern very nicely: ""Blogs are simply a tool. That's it folks. A tool. That's not to say that blogs are not important. They are. Blogs help to build conversations and promote new types of communication. This is all good. But to say blogs will kill, damage, hurt or blow rasberries at PR is just rubbish."
Tom is right. Those of you who has been around for a while know that for at least 10-15 years, probably longer, we have heard the same wish from PR and Marketing professionals: We must find a way to communicate more authentical. We must engage in a discussion with our customers. We must show a more human face.
Blogs, anyone...?
Blogging hasn't killed PR. Blogging is what PR has been waiting for.