No Olympic Branding Blogs
I just had an overdose of Flash. I went through the web sites of the TOP V Sponsors of the Athens Olympic Games.
I figured that an olympic game which you invest a lot of money in would be a perfect opportunity to blog. The sponsors are, after all, in a city where everyone's interest is focused for two weeks and they have access to places and people most of us don't see or meet. If they have a story to tell, this should be the perfect time.
But instead they've hired Flash designers. The only thing that remotely resembles a (photo)blog is Kodak's Olympic picture of the day.
I guess I'm not surprised. I mean, we're not talking about the world's most innovative companies here (VISA, Coca-Cola, McDonald's...). But just because of that, think of the impact an olympic sponsor blog could have.
So, will we see any blogs at all from Athens? Certainly media blogs. NevOn reports about one example, BBC's Stuart Hughes, which looks promising. NevOn also has an interesting story on athlete's blogging, where it seems like some countries actually have banned it.