Marketers Should Consider RSS
Pheedo lists Seven Reasons to Switch from EMail Marketing to RSS Advertising. The issues an e-mail marketer must deal with are:
1. Sender ID
2. CAN SPAM ACT
3. Blacklists
4. Known Sender
5. Email Filters
6. Bonded Sender Program
7. Cost of Sending Email
Pheedo's conclusion: "These are seven strong reasons for any marketer to at least consider testing RSS advertising". I guess they're right, at least in the long run. The question is of course if RSS today reaches many enough (see my previous post)?