Blog Posts To E-mail, Desktop Or Cell
MesageCast claims to offer "an entirely new -- and better -- way to sign up readers and keep them informed". My first reaction was the usual - ok, one more service trying to monetize from blogs without really adding something new. But I'm not sure. This one, LiveMessage, "automatically alert readers to new blog posts via desktop alert, cell, or email" and that's where I think it becomes interesting for corporate blogs.
RSS and news readers aren't that common yet. My own corporate blog needs e-mail subscriptions, since the people I want to reach not necessarily read blogs the RSS way yet. I think this goes for all corporate blogs, except maybe the ones from high-tech companies. The most used alternative(?) is BlogLet, but that service is just not working good enough, to my experience.
Could one disadvantage of LiveMessage be that it is "based on the Microsoft Alerts network"? Apparently LiveMessage's first week has been a success, but I don't have time testing it the coming week. Would be interesting to hear what the ups and downs of this service are.