Advocacy Groups Discover The Power Of Blogs
The Chronicle via Trevor Cook:
"Since the blog was added as the featured part of an overall site redesign a year ago, the number of hits on Earth Share's site has more than tripled. While the site generated slightly more than 3,000 hits per month before adding the blog, it now gets as many as 12,000 a month."
"...it has been only recently that advocacy groups have grasped the power offered by this still-evolving medium. And those advocacy groups that have started blogs are on the cutting edge, as most other charities do not maintain online journals."