Explaining Blogs To Executives
You can find more and more attempts to explain what a blog really is, from a corporate point of view. I like my attempt, of course, and I think that the winner of the Perfect Pitch Competition describes internal blogging clearly.
Itra blog offers one more alternative. Here's a quote:
"Although a blog can still be used as a diary it may be less confusing to first think of a blog as a tool for publishing cheaply. What was once something that a fairly geeky person had to code and maintain on an internet server has been productized into an easy to use hosted publishing service."
Personally, I prefer a more non-technical attitude. I don't think executives care if it's easy to publish - the ones I meet wants to know what blogs (or PR, training or whatever) will deliver. Will they be more competitive? Get more productive employees?