Discussing Blogs With Sceptics
Amy Gahran at the Contentious blog writes about the many different ways you can use Furl, the web content archiving and sharing service. One idea is to "pre-blog" by showing anyone interested what pages and postings you have saved for future use.
I'm not sure that one more technical solution will make life easier for blog readers (but I also like Furl). Still, it's a good idea to let readers know what you're planning - and perhaps can do even better with their input.
So let's try it! You're most welcome with any comments or ideas to help me out with a coming series of posts: Discussing Blogs with Sceptics (or something like that...).
What I want to do is a list of the 8, 10 or 12 most common arguments against corporate blogging. Not to prove them wrong, but to discuss what you could do to overcome those concerns or when they're completely reasonable given a certain organization's situation. I think that could be of help for many interested communicators investigating the business potential of blogging.
Do you know of any such arguments or concerns? Let me know. Comment this post or e-mail me: fredrik (at) corporateblogging.info.
The following is my list so far, based on discussions I've had with Corporate Communications Managers, Web Editors, Press Officers and so on.