Classification Of Business Blogs
Suw Charman suggests a classification of corporate blogs:
1. Marketing blogs - external, B2C blog, used to promote either the company or a product/service.
2. External blogs - used to communicate with the public, but not for sales purposes, for instance, in a consultation process.
3. Insider blogs - employee blogs, sanctioned but not controlled by the company they work for. (Sometimes disclaimed by the company they work for.)
4. Business blogs - blogs used within a company to share knowledge, build communities, disseminate news.
5. Content blogs - public-facing blogs reliant on content to bring in either subscription or, more likely, advertising revenue.
The one I'm having problems with is the "Business blogs" category. I might be wrong but I understand her definition of it as internal blogs, perhaps on an intranet, and that's not the way most people use the term Business blog.
Link via B-spirit.