Claim A Blog Space
The Advisory Council writes about blogs in their weekly column in Informationweek. One of their ideas is especially interesting, I think. If you can't decide if blogging will do your organization any good - try it, carefully. Claim your space.
"While blogs are becoming more common, and PR departments are starting to look at them as a viable means of 'getting the word out,' many businesses are still stuck on the question of whether to blog or not. Our advice is to blog a bit, so as to claim some blog space, and then see the impact of blogging to make the decision that would work in the context of your own organization. Blogging is a cultural phenomenon, and what works in one company may or may not work in another."
(Link via Media Guerilla)