Why Corporate Blogging Won't Work
Scott Rosenberg on corporate blogging: "I'm sorry to be the pessimist at the party. But for large numbers of workers in America, particularly those at big companies, the dominant fact of life remains don't piss off your boss. And, in an era of health-insurance lock-in and easy outsourcing and offshoring, many U.S. workers remain doubtful that they can simply waltz into a new job should their activities displease the current hierarchy to which they report. So the odds of them feeling at ease publishing honest Web sites about their work lives are extremely poor."
He could very well be right. And I think you'll find other countries where the corporate hierarchy prevents blogging in its true sense: Denmark, Germany...
I'll return to this question soon. Hierarchy is but one of many circumstances which hinders blogging, and to find out where corporate blogging will work we need to find those circumstances.